Introduction to Pipe
Pipe is a fintech company that has quickly become a significant player in the alternative lending space since its founding in 2019. Headquartered in Miami, Florida, Pipe offers a unique financing solution for businesses with recurring revenue streams.
Brief overview of Pipe
Pipe operates as a trading platform that allows companies to sell their recurring revenue streams to investors. This innovative approach creates a new asset class, turning future revenue into up-front capital without diluting equity or taking on debt in the traditional sense. As of 2022, Pipe has:
- Raised over $300 million in funding
- Achieved a valuation exceeding $2 billion
- Connected approximately 20,000 companies with investors
- Facilitated the trading of around $7 billion worth of assets on its platform
Key features and unique selling points
- Non-dilutive financing: Pipe offers an alternative to equity financing, allowing companies to access capital without giving up ownership.
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Trading platform model: Unlike traditional lenders, Pipe acts as a marketplace connecting businesses with investors.
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Recurring revenue focus: Pipe specializes in companies with subscription-based or recurring revenue models.
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Rapid funding: The approval process can take as little as 2 hours to 2 days, with funds transferred instantly after approval.
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Flexible trading limits: Limits range from $25,000 to $100 million, scaling with business growth.
Target audience
Pipe caters to a diverse range of businesses with recurring revenue streams, including:
- SaaS companies
- D2C subscription businesses
- Media and entertainment companies
- Service-based businesses
- Property management firms
The platform serves businesses across various stages, from small companies with as little as $100,000 in Annual Recurring Revenue (ARR) to publicly traded companies generating hundreds of millions in ARR. While Pipe initially focused on the U.S. market, it expanded to the UK in 2021, which has since become its fastest-growing segment.
It’s important to note that Pipe’s services are not intended for sole traders, but rather for established companies with recurring revenues.
Loan Products Offered by Pipe
Pipe doesn’t offer traditional loans, but rather provides a unique financing solution for businesses with recurring revenue. Their platform allows companies to trade their recurring revenue streams for upfront capital.
Types of financing offered
- Recurring Revenue Financing: Pipe’s primary offering allows businesses to sell their future recurring revenue streams to investors on their platform.
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Embedded Capital-as-a-Service: A new product launched in 2024 that enables Pipe’s partners to offer capital to their small business customers.
Financing amounts and terms
- Trading limits range from $25,000 to $100 million USD, scaling with business growth.
- For the Embedded Capital-as-a-Service product, the average offer size is expected to be between $30,000 and $50,000.
- Payback periods for the Embedded Capital-as-a-Service typically range from six to 12 months.
Fee structure
- Pipe charges a fixed trading fee of up to 1% from each party involved in a transaction.
- There are no interest rates in the traditional sense, as Pipe is not a lender.
- For recurring revenue financing, investors typically bid between 0.92 to 0.98 cents on the dollar (or pence on the pound) for future revenue streams.
Repayment schedules
- For recurring revenue financing, repayment is based on the timing of the company’s recurring revenue streams, aligning with the business’s cash flow.
- The Embedded Capital-as-a-Service product functions similarly to a merchant cash advance, with repayments made as Pipe’s clients process customer payments.
Eligibility Requirements for Pipe Loans
While Pipe doesn’t offer traditional loans, they do have specific eligibility criteria for businesses looking to use their platform for financing.
Minimum credit score
Pipe does not have a minimum credit score requirement. Unlike traditional lenders, Pipe’s model focuses on the company’s recurring revenue rather than personal or business credit scores.
Time in business
Pipe doesn’t explicitly state a minimum time in business requirement. However, companies need to have established recurring revenue streams, which typically implies at least a few months of operating history.
Annual revenue requirements
- Minimum Annual Recurring Revenue (ARR): While not officially stated, reports suggest that companies should have at least $100,000 in ARR to be considered.
- Trading limits: Range from $25,000 to $100 million USD, scaling with business growth.
Industry restrictions
Pipe is available to various industries with recurring revenue models, including:
– SaaS companies
– D2C subscription businesses
– Media and entertainment companies
– Service-based businesses
– Property management firms
However, Pipe’s services are not intended for sole traders.
Geographic limitations
- Available only to companies headquartered in the U.S. or UK.
- This restriction may limit access for international businesses.
Additional eligibility factors
- Recurring revenue model: The core requirement for using Pipe is having a predictable, recurring revenue stream.
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Business entity: Must be a registered company, not a sole proprietorship.
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Good standing: Companies must be in good standing in the jurisdictions where they are registered.
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Financial system integration: Businesses need to be able to securely connect their financial systems to Pipe’s platform for assessment.
Pipe Application Process
Pipe’s application process is designed to be quick and straightforward, leveraging technology to streamline the experience for businesses seeking capital.
Steps involved
- Sign up: Create an account on Pipe’s platform.
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Connect financial accounts: Securely link your revenue and bank information through Pipe’s integrations.
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Verification: Provide business details, designate a business representative, and submit information on business owners.
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Automated assessment: Pipe’s system analyzes your financial data to determine eligibility and trading limits.
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Receive offer: If approved, you’ll see your trading limit and available terms.
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Set up Advance Payments Account: This account facilitates seamless payments.
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Access the trading platform: Once approved, you can view investor bids for your revenue streams.
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Select contracts to trade: Choose which contracts or how much of your revenue you want to trade.
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Finalize the transaction: Click “Payout” to complete the process.
Required documents
Pipe’s process is largely automated, requiring minimal documentation compared to traditional lenders. However, you may need to provide:
- Business registration documents
- Bank account information
- Revenue data (typically through integrated accounting or billing software)
- Owner identification for verification purposes
Typical timeline from application to funding
- Initial approval: 2 hours to 2 days
- Funding after approval: Same day, potentially within a couple of hours
Technology used
- Secure API integrations with banking, billing, and accounting systems
- Automated underwriting system that analyzes live revenue data
- Online trading platform for real-time investor bids
- Proprietary risk assessment algorithms
Advantages of Choosing Pipe
Pipe offers several unique benefits for businesses seeking alternative financing options.
Speed of funding
- Rapid approval process: Pipe’s automated system can provide initial approval in as little as 2 hours to 2 days.
- Same-day funding: Once approved, funds can be transferred on the same day, potentially within a couple of hours.
- Continuous access: After initial setup, businesses can access funds quickly whenever needed, without reapplying.
Flexibility in credit requirements
- No credit checks: Pipe doesn’t rely on personal or business credit scores for approval.
- Focus on revenue: Eligibility is based on the company’s recurring revenue streams rather than credit history.
- No personal guarantees: Unlike many traditional loans, Pipe doesn’t require personal guarantees from business owners.
Unique features or benefits
- Non-dilutive financing: Businesses can access capital without giving up equity.
- Trading platform model: Pipe acts as a marketplace, potentially offering better rates than traditional lenders.
- Flexible repayment: Payments are based on a percentage of revenue, aligning with the business’s cash flow.
- No fixed monthly costs: Repayment fluctuates with business performance, reducing financial strain during slower periods.
- Scalability: Trading limits can increase as the business grows, ranging from $25,000 to $100 million.
Potential for building business credit
While Pipe doesn’t directly report to credit bureaus, its financing model can indirectly help build business credit by:
1. Improving cash flow management
2. Enabling timely payments to vendors and creditors
3. Providing capital for business growth and expansion
Potential Drawbacks of Pipe
While Pipe offers innovative financing solutions, it’s important to consider potential disadvantages for small businesses.
Higher effective costs
- Trading fees: Pipe charges a fixed trading fee of up to 1% from each party involved in a transaction.
- Investor discounts: Investors typically bid between 0.92 to 0.98 cents on the dollar for future revenue streams, which can translate to an effective cost higher than some traditional loans.
- Cumulative impact: Over time, these costs can add up, potentially exceeding interest rates on traditional loans for businesses with strong credit profiles.
Short repayment terms
- Revenue-based repayment: While aligned with cash flow, this model can lead to faster repayment compared to traditional term loans.
- Potential cash flow strain: Businesses may feel pressure to maintain or increase revenue to meet repayment obligations.
- Limited long-term planning: Shorter terms may make it challenging for businesses to plan for extended growth initiatives.
Frequency of payments
- Automatic deductions: Payments are typically made as revenue is generated, which can be more frequent than monthly loan payments.
- Reduced financial flexibility: Constant outflows may limit a business’s ability to manage cash for other purposes.
- Administrative burden: More frequent payments may require closer monitoring and reconciliation.
Personal guarantee requirements
While Pipe generally doesn’t require personal guarantees, this can vary:
1. Potential exceptions: Some situations may still require personal guarantees, especially for newer or higher-risk businesses.
2. Limited personal liability protection: If required, personal guarantees expose owners to financial risk beyond their business assets.
Potential for debt cycles
- Easy access to capital: The convenience of Pipe’s platform may tempt businesses to rely too heavily on selling future revenue.
- Overleveraging risk: Businesses might be inclined to trade more revenue than is sustainable long-term.
- Impact on future growth: Consistently selling future revenue could hinder a company’s ability to reinvest in growth initiatives.
Comparison to Traditional Lenders
When evaluating Pipe against traditional lenders, several key factors come into play:
Speed of funding
Pipe:
– Initial approval: 2 hours to 2 days
– Funding after approval: Same day, potentially within a couple of hours
Traditional lenders:
– Approval process: Can take weeks to months
– Funding after approval: Usually several days to weeks
Pipe’s automated system provides a significant advantage in terms of speed, allowing businesses to access capital much faster than traditional lending processes.
Eligibility criteria
Pipe:
– No credit checks required
– Focus on recurring revenue streams
– Minimum Annual Recurring Revenue (ARR) of approximately $100,000 (implied, not officially stated)
Traditional lenders:
– Typically require good personal and business credit scores
– Often need 1-2 years of business history
– May require collateral or personal guarantees
Pipe’s eligibility criteria are more flexible, especially for newer businesses or those with less-than-perfect credit, but the focus on recurring revenue may exclude some business models.
Interest rates and fees
Pipe:
– No interest rates in the traditional sense
– Fixed trading fee of up to 1% from each party involved in a transaction
– Investors typically bid between 0.92 to 0.98 cents on the dollar for future revenue streams
Traditional lenders:
– Interest rates vary widely based on creditworthiness and loan type
– May include origination fees, closing costs, and other charges
While Pipe’s model can be cost-effective for some businesses, the effective cost of capital may be higher for others compared to traditional loans with favorable terms.
Loan amounts
Pipe:
– Trading limits range from $25,000 to $100 million USD, scaling with business growth
Traditional lenders:
– Loan amounts vary widely, from microloans of a few thousand dollars to multi-million dollar credit facilities
Pipe’s scalable model allows for potentially larger amounts as businesses grow, which can be advantageous for rapidly expanding companies.
Flexibility in use of funds
Pipe:
– No restrictions on how funds are used
– No covenants or reporting requirements
Traditional lenders:
– May have specific use-of-funds requirements
– Often include covenants and regular reporting obligations
Pipe offers greater flexibility in how businesses can use the capital, which can be beneficial for companies needing adaptability in their financial strategy.
Competing Lenders and Alternative Products
When considering Pipe as a financing option, it’s important to evaluate it against other lenders and alternative financial products in the market.
Competing lenders you should also consider
- Kabbage
- Offers lines of credit up to $250,000
- Automated application process with quick approvals
- Uses data from business accounts to determine creditworthiness
- Provides a business checking account and other financial tools
Pros:
– Fast funding, often within 24 hours
– Flexible line of credit structure
– No prepayment penalties
Cons:
– Potentially higher fees compared to traditional loans
– Short repayment terms (6-18 months)
– Daily or weekly repayment schedule may strain cash flow
- BlueVine
- Offers lines of credit up to $250,000 and invoice factoring up to $5 million
- Specializes in B2B businesses
- Provides business checking accounts with high interest rates
Pros:
– Quick application and funding process
– Multiple financing options (line of credit and invoice factoring)
– No prepayment penalties
Cons:
– Higher interest rates for businesses with lower credit scores
– Weekly repayment schedule for lines of credit
– Invoice factoring may affect relationships with customers
- Fundbox
- Offers lines of credit up to $150,000
- Uses AI-powered underwriting for quick decisions
- Integrates with popular accounting software
Pros:
– Fast application and funding process
– No minimum credit score requirement
– Transparent fee structure
Cons:
– Lower credit limits compared to some competitors
– Weekly repayment schedule
– Potentially higher fees for businesses with lower credit scores
Alternative financial products
- Term Loans
- Traditional loan structure with fixed repayment terms
- Often offered by banks, credit unions, and online lenders
- Loan amounts can range from $5,000 to over $500,000
Pros:
– Predictable repayment structure
– Potentially lower interest rates for creditworthy borrowers
– Builds business credit
Cons:
– May require collateral or personal guarantees
– Lengthy application process, especially with traditional banks
– Less flexible than lines of credit or revenue-based financing
- Lines of Credit
- Revolving credit facility that allows businesses to draw funds as needed
- Offered by banks, credit unions, and online lenders
- Credit limits typically range from $10,000 to $250,000 for small businesses
Pros:
– Flexible access to capital
– Only pay interest on the amount drawn
– Can help manage cash flow fluctuations
Cons:
– May have higher interest rates than term loans
– Requires discipline to manage effectively
– Credit limits may be lower than some businesses need
- Merchant Cash Advances (MCAs)
- Advance based on future credit card sales
- Repaid through a percentage of daily credit card transactions
- Quick access to capital, often within 24-48 hours
Pros:
– Fast funding
– No fixed monthly payments
– Easier to qualify for than traditional loans
Cons:
– Can be very expensive, with high effective APRs
– Daily repayments can strain cash flow
– May create a cycle of dependency on advances
Comparison to Pipe
Pipe’s offering stands out in several ways:
1. Focus on recurring revenue: Unlike most competitors, Pipe specifically caters to businesses with predictable, recurring revenue streams.
2. Trading platform model: Pipe’s marketplace approach differs from traditional lending, potentially offering better rates through investor competition.
3. Scalability: Pipe’s trading limits can grow with the business, potentially offering larger amounts than some competitors.
4. No personal credit checks: Pipe focuses on business performance rather than personal credit scores.
However, Pipe also has limitations:
1. Restricted eligibility: Only available to businesses with recurring revenue models in the U.S. and UK.
2. Potential complexity: The trading platform model may be more complex than traditional loans or lines of credit.
3. Limited track record: As a newer model, there’s less long-term data on its impact on businesses.
Tips for Maximizing Your Loan with Pipe
When using Pipe’s financing platform, there are several strategies businesses can employ to make the most of their capital and manage their relationship with the platform effectively.
Strategies for effective use of funds
- Invest in growth initiatives:
- Use the capital to fund marketing campaigns or expand into new markets
- Invest in product development or service improvements
- Hire key personnel to support business expansion
- Optimize cash flow:
- Use Pipe funding to bridge gaps in accounts receivable
- Take advantage of vendor discounts by paying early
- Refinance higher-cost debt to improve overall financial health
- Build a financial buffer:
- Create an emergency fund for unexpected expenses or opportunities
- Prepare for seasonal fluctuations in revenue
- Focus on revenue-generating activities:
- Invest in sales team expansion or training
- Upgrade technology to improve efficiency and customer experience
- Expand inventory to meet growing demand
Tips for managing repayments
- Understand the repayment structure:
- Pipe’s repayments are based on a percentage of revenue, so ensure you fully understand how this will impact your cash flow
- Monitor your revenue closely:
- Keep a close eye on your revenue trends to anticipate repayment amounts
- Use financial forecasting tools to project future repayments
- Maintain a healthy revenue-to-repayment ratio:
- Aim to keep your repayment percentage at a sustainable level
- Consider adjusting your trading amount if repayments become burdensome
- Plan for fluctuations:
- During high-revenue periods, consider setting aside extra funds to cover repayments during slower periods
- Leverage Pipe’s flexibility:
- Take advantage of the ability to adjust your trading amount as your business grows
Advice on building a positive relationship with the lender
- Maintain transparency:
- Keep your financial information up-to-date on the platform
- Communicate proactively about any significant changes in your business
- Utilize Pipe’s resources:
- Take advantage of any educational materials or support offered by Pipe
- Engage with Pipe’s customer service for guidance on optimizing your use of the platform
- Build a track record:
- Consistent repayments and responsible use of the platform can lead to better terms and higher trading limits over time
- Provide feedback:
- Share your experiences and suggestions with Pipe to help improve the platform
- Your input can contribute to the development of features that better serve your needs
- Network within the Pipe community:
- If available, participate in any user forums or events organized by Pipe
- Learn from other businesses using the platform
Potential pitfalls to avoid
- Overreliance on financing:
- While Pipe offers flexible capital, avoid becoming too dependent on selling future revenue
- Strive to balance Pipe financing with other revenue sources and financial strategies
- Ignoring long-term financial health:
- Don’t use Pipe as a band-aid for underlying financial issues
- Continue to focus on improving your overall business model and profitability
- Misalignment with business cycles:
- Be cautious about trading too much revenue during peak seasons, as it may leave you short during slower periods
- Neglecting other financing options:
- While Pipe can be an excellent tool, it’s important to continually evaluate all financing options available to your business
- Lack of strategic planning:
- Avoid using Pipe funds for non-essential expenses or without a clear plan for ROI
Conclusion and Final Thoughts on Pipe
As we wrap up our comprehensive review of Pipe, it’s important to summarize the key points and provide a balanced perspective on its suitability for different types of businesses.
Summary of key points
- Innovative financing model: Pipe offers a unique platform that allows businesses with recurring revenue to trade their future revenue streams for upfront capital.
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Speed and flexibility: The application process is quick, with potential same-day funding, and the repayment structure aligns with business cash flow.
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Cost structure: Pipe charges a fixed trading fee of up to 1% from each party involved in a transaction, with no traditional interest rates.
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Eligibility: Primarily suited for businesses with recurring revenue models, typically requiring at least $100,000 in Annual Recurring Revenue (ARR).
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Scalability: Trading limits range from $25,000 to $100 million, growing with the business.
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Geographic limitations: Currently only available to businesses incorporated in the U.S. or UK.
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No credit checks or personal guarantees: Pipe focuses on business performance rather than personal credit scores.
Final thoughts on suitability for different types of businesses
Pipe can be an excellent financing option for certain businesses, but it’s not a one-size-fits-all solution. Here’s a breakdown of its suitability:
Ideal for:
- SaaS companies: The model is particularly well-suited for software-as-a-service businesses with predictable, recurring revenue.
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Subscription-based businesses: D2C subscription companies can benefit from Pipe’s revenue-based financing model.
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Service businesses with recurring contracts: Professional services firms with long-term contracts may find Pipe’s offering attractive.
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Fast-growing companies: Businesses experiencing rapid growth can use Pipe to access capital quickly without diluting equity.
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Companies seeking alternatives to venture capital: Pipe offers a way to fund growth without giving up ownership stakes.
Less suitable for:
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Traditional businesses without recurring revenue: Companies with irregular or unpredictable revenue streams may not qualify or benefit from Pipe’s model.
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Very early-stage startups: While Pipe can work for some startups, those without established revenue streams may find it challenging to qualify.
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Businesses outside the U.S. and UK: Due to geographic limitations, international companies cannot currently access Pipe’s platform.
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Companies seeking long-term, fixed-rate financing: Businesses that prefer the predictability of traditional loans might find Pipe’s model less appealing.
In conclusion, Pipe offers an innovative and potentially valuable financing solution for businesses with strong recurring revenue streams. Its ability to provide quick access to capital without diluting equity or requiring personal guarantees makes it an attractive option for many growing companies, particularly in the tech and subscription-based sectors.
However, it’s crucial for business owners to carefully evaluate their specific needs, growth plans, and risk tolerance before choosing Pipe. While it can be a powerful tool for some, it may not be the best fit for others. Companies should consider Pipe as part of a broader financial strategy, potentially combining it with other financing methods to create a well-rounded approach to funding their growth.
Ultimately, the decision to use Pipe should be based on a thorough understanding of the business’s financial needs, growth trajectory, and the implications of trading future revenue for upfront capital. As with any financial decision, it’s advisable to consult with financial advisors and carefully review all terms before proceeding.
Additional Resources
To help business owners further explore their options and make informed decisions about using Pipe or alternative financing methods, here are some valuable resources:
Pipe’s official resources
- Pipe’s official website: pipe.com
- Offers detailed information about their products and services
- Provides case studies and success stories from businesses using Pipe
- Features a blog with articles on business finance and growth strategies
- Pipe Help Center: pipe.com/help
- Comprehensive FAQ section addressing common questions about Pipe’s platform
- Detailed explanations of Pipe’s processes, eligibility criteria, and fee structure
- Pipe Blog: pipe.com/blog
- Articles on various topics related to business financing, growth strategies, and industry trends
- Comparisons between Pipe and other financing options
Educational materials on business financing
- Small Business Administration (SBA) Learning Center: sba.gov/learning-center
- Free courses on business financing, financial management, and growth strategies
- Resources specific to different industries and business stages
- SCORE: score.org
- Free business mentoring and education
- Webinars and courses on various aspects of business finance
- Financial Management for a Small Business: sba.gov/sites/default/files/files/PARTICIPANTGUIDEFINANCIAL_MANAGEMENT.pdf
- Comprehensive guide by the SBA on financial management for small businesses
Industry reports and analysis
- “The State of Small Business Lending” by Harvard Business School: hbs.edu/faculty/Publication%20Files/15-004_09b1bf8b-eb2a-4e63-9c4e-0374f770856f.pdf
- In-depth analysis of the small business lending landscape
- Federal Reserve Small Business Credit Survey: fedsmallbusiness.org
- Annual report on small business financing needs and challenges
Tools for financial planning and comparison
- SBA Loan Comparison Tool: sba.gov/funding-programs/loans
- Helps businesses compare different SBA loan options
- SCORE Financial Projections Template: score.org/resource/financial-projections-template
- Excel template for creating financial projections
- Calculators for various financial metrics:
- Debt Service Coverage Ratio Calculator: bankrate.com/calculators/small-business/debt-service-coverage-ratio-calculator.aspx
- Break-Even Analysis Calculator: score.org/break-even-analysis-calculator
Regulatory and compliance information
- Consumer Financial Protection Bureau (CFPB) Small Business Lending Resources: consumerfinance.gov/compliance/compliance-resources/small-business-lending-resources/
- Information on regulations affecting small business lending
- Federal Trade Commission (FTC) Guide to Business Credit: ftc.gov/tips-advice/business-center/guidance/business-credit
- Overview of business credit and financing options
These additional resources offer valuable information and tools for small business owners considering Pipe or other financing options. While they provide a wealth of knowledge, it’s important to approach them critically and consider multiple sources when making financial decisions. Business owners should use these resources as a starting point for their research and consider consulting with financial advisors or mentors for personalized guidance.